It’s sugar tax season again, when leftwing politicians hem and haw about increasing the costs of food they don’t like in order to coerce people to be healthier. Are you excited? I’m excited.
But I wonder if there’s maybe another way to do things. A way which isn’t punitive, judgemental, or unsubtly sending a message to fat people that their lives are worthless. Maybe it might look something like this.
10 things you could campaign on instead of a sugar tax
Raising wages. Guess what the major obstacle to eating a varied diet high in fruit, vegetables, and tasty protein is? Food costs money! People don’t have much money! Make sure they have more money! Rocket science.
Community gardens, school gardens, and fruit trees on berms. Just put the fresh food out there. Give kids and adults the tools and space to develop skills, provide for themselves, and develop a stronger relationship with where their food comes from.
Good school lunches. Give kids access to a wide range of fresh locally-made food and let them figure out what makes them feel good and full of energy. Bonus: local jobs and opportunities for young/unemployed people to learn skills and contribute to their communities.
Make school sports free. Like, really? I’m not even a parent and I’m hearing about schools charging up to hundreds of dollars, per kid, per team they’re on, per term.
Pools, playgrounds, skate parks, basketball courts. Outside of school, create safe local places for kids and adults to get out and be active.
Raising wages. You know what else makes people reach for convenient pre-packaged highly-processed “junk” foods? Working two or three jobs because they can’t afford to pay the rent, much less be at home every evening to cook a meal from scratch, or go out to the park to play frisbee.
Break up the supermarket duopoly. Two companies control most of our supermarkets, which pushes prices up. Encourage local farmers’ markets especially in urban centres, make it easier for small grocers to get started, crack down on price-fixing and supplier bullying.
Reverse the government’s $1.7 billion cuts to health and then some. Build a health system focused on prevention (of actual diseases, not existence-of-fat-people-itis)
Adopt a Health at Every Size approach. It may sound terrifying, but trufax – when you stop focusing entirely on people’s weight and promote actual physical and mental health, you get happier healthier people. End sizeist policies which exclude fat people from healthcare, and get medical staff looking beyond body size.
RAISING WAGES. Like, seriously. You know what causes a hell of a lot more damage to people’s health than having a fat ass? Stress. Not all the kale in the world is going to save your life if you’re barely sleeping from worry and overwork, never getting any natural light, or constantly fretting about unexpected costs or keeping up appearances despite being skint.
The ironic thing is, many of these policies are already in the political picture. But time and again we get distracted by the policy equivalent of the South Beach Diet- it’s quick! It’s easy! It might damage your health in the long term but you’ll do it anyway because there’s literally nothing worse than being fat!
Our distaste for the huge corporations who sell the packaged/processed/unrecognisable/cheap/nasty food we label as “junk” distracts us from the reality that they are only able to profit because far too many people do not have the luxury of picking and choosing a perfect organic macronutrient-balanced meal plan every week.
I get it. Those guys suck. But ultimately, a sugar tax does nothing but make the cheapest food available more expensive, in an environment where many people cannot make ends meet anyway. Those people won’t find magical quinoa salad under the mattress in the boot of their car if a bag of potato chips costs 50c more.
There are so many other things we can do – so many things that would improve people’s lives without marching into their homes and telling them what’s good for them. A more positive, supportive approach which says people have free will and good hearts, which trusts them to make the right choices for themselves and their whānau. Which is what we’re meant to be about, isn’t it?