Labour’s come under some fire as its (drumroll please) First One Hundred Days In Office has ticked over.
[The email from Labour] talked about how it had done what it had promised to do. It used words like “delivered”, “achieved” and “commitment”.
That’s called spin. It has massaged the truth. Massaged its promises. Embellished what has really happened in 100 days.
And that annoys me. Not just from a journalistic point of view, but because this Labour-led Government has promised to be open, honest and transparent.
I struggle with this too. I wanted a new government that would shake things up, kick ass, deliver all the goods. It’s frustrating to see “we’ve started this process” “we’ve initiated this review” “we’re looking into this issue” over and over. Just bloody do it, can’t you?
But I remind myself that it’s a start. There’s a hell of a lot to do, and it has to begin somewhere.
We’re stuck in short-term thinking. Remember how every year in the Budget, National would promise tens of thousands of jobs were just around the corner, or The Glorious Surplus was nearly here, and never mind that those promises had been broken time and again in the past or that inequality kept growing (or that the whole idea of a government budget surplus is a fairy tale)?
The Opposition bought into it too, and focused on the battles of the day over the ongoing struggle. We all mocked National for pushing back its promises to raise the superannuation age or make rivers swimmable (for a given value of swimmable), because we knew they were completely insincere; but I worry we unwittingly reinforced the idea that longterm goals themselves are pointless.
The problem isn’t having a list of things you want to do the minute you get into office. In actual democracies you just can’t do a lot the minute you get into office. Jacinda Ardern doesn’t have the executive power to simply dictate benefit rates or carbon emission targets or overhauling fiscal policy. This is a feature, not a bug.
Lloyd Burr’s right. The “first 100 days” deadline is a charade. It’s not one of Labour’s making. Over time, every politician’s picked it up (from the US, where all bad political ideas seem to originate) as a way of saying “I’m really, really serious about this” – not just “first term” serious, proper serious. And it handily gives journalists something to cover over the dullest period in New Zealand politics: the time between an election and Waitangi Day.
The problem is Labour hasn’t told this story well. It does come across as a little taking-the-piss to declare “we’ve done everything we promised!” when (a) you haven’t, and (b) you wouldn’t have been able to anyway.
The story should be: “we’ve made an amazing start. We’ve kicked off a huge amount of important work, and here’s some concrete things we’ve already achieved (pets for state housing tenants, first year of tertiary education free). We couldn’t do everything we promised, because this is MMP – and the strength of MMP is every party in government gets to contribute to the decision-making process. But look at all this! It’s going to deliver amazing results, and it’s creating the foundations for even more good stuff, because fixing inequality and injustice and making New Zealand the country we all want it to be is a big job.”
Labour has to be laying the groundwork now for the next three years and an even better result in 2020 (and beyond). That means emphasising the strengths of MMP – a range of voices get to be at the table deciding what happens. Emphasising the principles which underpin everything Labour does – making the case that good government means intervening, rebalancing the scales, ensuring everyone has a decent life.
That in turn shows consistency, so everyone who’s stuck on Labour as the scattershot party of disunity begins to see their integrity and reliability; and that relentless positivity, by establishing there’s more to their policies than just reversing the last two or three years’ worth of National Party bullshit: there’s an idea of what New Zealand should be and it’s one that everyone can be part of.
It seems like a lot of strategic importance to place on one mass email and a couple of Facebook graphics, but it’s crucial. If there isn’t one story, one strategy, one plan to build a coherent, powerful narrative about what Labour is doing and why, they risk achieving a lot of good without ever making people see that it’s by design; it’s not just stuff any government could have done.
Will voters understand that this good could only be achieved by a Labour-led government, because Labour is a party that stands for justice, equality and openness? Does that even matter, if the good is achieved anyway?
I guess that depends on whether you want voters to think, “Yes, yes, that’s nice. But I like that Simon Bridges, he looks like someone you’d have a beer with. Did you see him have a go at John Campbell that time? What a rascal!”